LIFELINE CHALLENGE
The Clara Maass Medical Center Foundation asked us to help them promote their new Lifeline Challenge cycling event to raise funds to fight prostate cancer. In addition to newspaper, DM, outdoor and posters in bike shop windows, we carried the campaign to the event itself, enhancing the participants experience while reinforcing the reason we were all there in the first place. More than 200 people participated – a remarkable number for a first-time event.